This section doesn’t currently include any content. Add content to this section using the sidebar.


Line, define and fill to enhance your natural lip shape. Non-transfer, long wearing and rich in creamy pigment, this super smooth formula features Jojoba Oil for a satisfyingly seamless, glide-on experience. Designed with an in-built sharpener and innovative retractable design for continual and comfortable application. Vegan. Gluten, nut and preservative free.
  • Gently stretch your lips whilst applying for greater control and for a smooth application between creases in the lip.
  • Apply Taking Shape Lip Liner after lipstick to give a crisp finish to your lipstick and prevent the lipstick from bleeding.
  • For a fuller looking pout, shade the outer corners of the lips with Taking Shape Lip Liner in shades such as Modesty, Play Me, Hyper, Worldly or So Fancy to enhance the fullness at the centre of the lips and lightly under the bottom lip to add to the illusion